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Brand VoiceOsteria Corso
Instagram · Minimalist Brand Poster
Osteria CorsoA board for four always stretches to five. We keep a seat open.
AUTONOMOUS MARKETING FOR AMBITIOUS BUSINESSES
You run the business.Folkway handles the marketing.
Your marketing shouldn’t become another full-time job.
Folkway reads your website and catalogue, creates and schedules your social media posts, and runs your Meta (Facebook & Instagram) and Google Ads, all grounded in your real products, prices and inventory.
Built for founders who would rather run their business than spend their days managing marketing.
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Ad Autopilot · $25/day capVespera Botanicals
Sponsored · Instagram & Facebook Ad
Vespera BotanicalsCold-pressed sea buckthorn & plant squalane in 30ml UV-amber glass ($54). Formulated for autumn barrier repair.
Bespoke Posts, Posters & Meta Ads Crafted by Folkway
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HospitalityOsteria Corso
Osteria CorsoA board for four always stretches to five. We keep a seat open.
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Coffee RoasterKestrel Roasters
Kestrel RoastersCome in curious about the roast, leave talking about a new origin.
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EducationalThe Dog Training Academy
The Dog Training AcademyPractice before you need it. A dog who feels calm and supported can learn.
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Paid AdVespera Botanicals
Vespera BotanicalsCold-pressed sea buckthorn & squalane barrier oil in 30ml UV-amber glass ($54).
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WellnessFjordbad Sauna
Fjordbad SaunaCold outside, warm where it matters. Drop-in sessions open all weekend.
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B2B AdvisoryZenith Advisory
Zenith AdvisoryYour bank balance is a rearview mirror. Cash flow is a timing question.
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Weekly EventCourtyard 19
Courtyard 19Thursday just found its after-work plan. The terrace is ready from 4 PM.
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Craft StudioNorthshore Goods
Northshore GoodsHigh-fired at 1240°C. Built for twenty years of slow mornings.
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RetailTrack & Trail
Track & TrailWet pine needles and autumn mud demand proper lugs. Fitted in-store all week.
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HospitalityOsteria Corso
Osteria CorsoA board for four always stretches to five. We keep a seat open.
K
Coffee RoasterKestrel Roasters
Kestrel RoastersCome in curious about the roast, leave talking about a new origin.
T
EducationalThe Dog Training Academy
The Dog Training AcademyPractice before you need it. A dog who feels calm and supported can learn.
V
Paid AdVespera Botanicals
Vespera BotanicalsCold-pressed sea buckthorn & squalane barrier oil in 30ml UV-amber glass ($54).
F
WellnessFjordbad Sauna
Fjordbad SaunaCold outside, warm where it matters. Drop-in sessions open all weekend.
Z
B2B AdvisoryZenith Advisory
Zenith AdvisoryYour bank balance is a rearview mirror. Cash flow is a timing question.
C
Weekly EventCourtyard 19
Courtyard 19Thursday just found its after-work plan. The terrace is ready from 4 PM.
N
Craft StudioNorthshore Goods
Northshore GoodsHigh-fired at 1240°C. Built for twenty years of slow mornings.
T
RetailTrack & Trail
Track & TrailWet pine needles and autumn mud demand proper lugs. Fitted in-store all week.
Storefront Readiness Check
See what Folkway notices about your business.
Enter your store URL to explore opportunities across your storefront, product catalogue and marketing readiness.
What this live storefront check inspects
01.
Brand voice & product positioning
Reads how your storefront frames your products, pricing, and brand story.
02.
Live catalogue, stockouts & bundle gaps
Inspects your public product feed (/products.json) for out-of-stock variants that shouldn’t receive ad spend, unpromoted bestsellers, and missing bundle price anchors.
03.
Ready-to-run campaign opportunities
Identifies the exact SKUs ready for restock announcements, product stories, and Meta Ad Autopilot campaigns.
Live Storefront & Product Feed CheckEnter your URL above
Submit your domain above to run an immediate read-only check of your public homepage positioning and product feed signals (/products.json), and request 3 custom social & Meta ad creatives for your top products.
Why Folkway
Running a business is already a full-time job.
Somewhere between managing customers, fulfilling orders and keeping the business running, marketing becomes another job.
And somehow, you’re expected to do all of it.
“You didn’t start your business to spend your evenings managing marketing.”
Your marketing, handled.
You have to:
01
Figure out what to post.
Starting from a blank page every week while orders and customer questions pile up.
02
Create content consistently.
Writing copy, formatting visuals and adapting tone across every channel by hand.
03
Manage campaigns.
Coordinating launches, seasonal moments and product stories without a dedicated team.
04
Keep your products and promotions up to date.
Making sure restocked items get announced and sold-out items stop being promoted.
05
Understand what’s working.
Sorting through disconnected metrics to see which messages actually move products.
06
Decide what to improve next.
Turning scattered observations into a coherent plan for the coming week.
Interactive Product Studio
See what having marketing handled could look like.
Explore how Folkway brings your products, campaigns and marketing activity together.
Select any section to explore.Full platform tour →
01. Store Overview & Ready Suggestions
Northshore Goods · 48 ProductsApprove a week of posts in minutes, or let Autopilot run.
Post tomorrow at 09:30?Instagram + Facebook
Mornings slow down when the vessel holds its heat. Our hand-thrown Stoneware Pour-Over Carafe is back on the shelf after three weeks in the kiln ($68).
✓ 34 units in stock · $68.00 verified
Synced Catalogue
48 Products
88% marketing readiness
Scheduled Queue
4 Posts Ready
Instagram, Facebook & Meta Ads
Opportunities
4 Surfaced
1 restock · 1 ad candidate
What Folkway Noticed Across Your Store
Stoneware Pour-Over Carafe restocked (+34 units)
38 days since last mention. Restock post drafted for Tuesday 09:30.
Cold-Pressed Barrier Oil ($54) ready for Meta Ad
28 units in stock. 4:5 Sponsored Ad creative prepared.
Country Sourdough sold out at 11:30
Afternoon ad automatically paused until tomorrow’s 07:00 bake.
What Folkway Makes & How It Works
The full marketing system, for people who aren’t marketers.
The Dog Training Academy
Facebook · Educational Series
Practice before you need it. A dog who feels calm and supported can learn.
Brand IllustrationOsteria Corso
Instagram · Minimalist Poster
A board for four always stretches to five. We keep a seat open.
Hospitality VoiceMade with Folkway for The Dog Training Academy and Osteria Corso
Publishing & Paid Acquisition
Straight to every channel & ad network, from one brand brain.
Connect your accounts once. Folkway formats and publishes organic social content, drafts restock emails, and manages your Meta, Google Shopping and TikTok ads directly from your live catalogue.
Organic SocialLinkedIn:Company Page & Founder Voice posts written with authority.
See every channel & integration →Who It’s For
Built for people building something.
Ecommerce founders
For Shopify and WooCommerce businesses that need consistent, product-aware marketing.
Catalogue context, restock moments, product launches and ongoing store visibility.
Independent business owners
For people running a business without a dedicated marketing department.
Delegate weekly planning, campaign drafting and execution so you can stay focused on customers.
Growing teams
For small teams that need to spend less time coordinating marketing and more time building the business.
Replace scattered tools and manual prompt writing with one shared marketing system.
The Difference
Not another tool to manage.
Most marketing tools give you another dashboard, another workflow and another thing to manage. Folkway is being built around a different idea: instead of giving you more marketing work, it aims to take more of that work off your hands.
Before
Tool-heavyTraditional approach
- Multiple disconnected tools.
- Constant manual prompting.
- Separate content creation.
- Manual scheduling.
- Fragmented reporting.
vs
Delegated System
FolkwayThe Folkway approach
- Connected business context.
- Product-aware marketing.
- Coordinated execution.
- Centralised visibility.
- Continuous improvement.
Founding Membership
Be part of building a better way to do marketing.
Get early access to Folkway and help shape the product as we build.
Early access. Direct feedback channel. Help shape what comes next.
Founding Members work directly with the Folkway team as we roll out store diagnostics, product-grounded campaign creation and autonomous scheduling.
Commercial & Subscription Terms
- Monthly recurring subscription: $79/month USD, billed monthly once your founding workspace is activated.
- What Founding Membership includes: Full access to the Folkway autonomous marketing system (weekly brand-true social campaigns, Meta Ad Autopilot with live stock-guard protection, continuous catalogue & conversion diagnostics, priority white-glove store onboarding, and a direct channel with the founding team).
- Price duration (Founding Rate Lock): Your $79/month Founding Member rate is locked in for as long as your subscription remains active (saving $70/month off our upcoming $149/month standard rate).
- 30-Day Money-Back Guarantee & Cancellation: Backed by a 30-day 100% money-back guarantee. Cancel anytime with one click in account settings or by emailing support before your next renewal date, with zero lock-in or cancellation fees.
Replaces a $2,500/mo agency retainer or 5 disconnected marketing tools
FOLKWAY FOUNDING
$79 / mo
Cancel anytime
AGENCY RETAINER
$1.5k to $5k+ / mo
3 to 6 mo lock-in
IN-HOUSE HIRE
$4.5k to $6k+ / mo
Salary + overhead
FOUNDING COHORT · LOCK IN $79/MO (NORMALLY $149/MO)
Founding Membership
$149$79/month
- Weekly brand-true social posts, posters & product stories created from your live catalogue
- Meta (Facebook & Instagram) Ad Autopilot with automatic out-of-stock pause guards
- Continuous catalogue & storefront diagnosis (restocks, neglected bestsellers & bundle gaps)
- 1-on-1 white-glove store onboarding & direct WhatsApp/Slack access to the founders
- 30-day 100% money-back guarantee, cancel anytime in one click
Early access. Direct feedback channel. Help shape what comes next.
Folkway Private Beta
Curious about Folkway?
We’re inviting a select group of business owners to experience Folkway, explore the product and help shape its development.
What happens after you request access
- 01.We review your storefront or business URL and platform setup.
- 02.As cohort spots open, we invite you to connect your store context and preview your first diagnostic.
- 03.No credit card is required to join the Beta waitlist.
Your marketing, handled.