Channels, Ads & Store Integrations

Everywhere your customers already are.

One brand memory reads your storefront, writes and designs your content, publishes across organic social & email, and runs your Meta, Google Shopping and TikTok ads.

Twill scheduling your marketing across channels
Organic SocialLinkedIn:Company Page & Founder Voice posts written with authority.
See every channel & integration →

Layer 01 · Where Folkway Learns Your Business

Storefronts & Business Sources

Folkway connects directly to your store catalogue or public website so every post, email and paid ad is anchored in real products, accurate prices and live inventory.

Storefront & Catalogue Sync

Shopify & Shopify Plus

Reads /products.json, variants, stock levels, pricing, compare_at_price bundles, and product photos so campaigns always reflect what is actually on the shelf.

  • ✓Live variant & size stock guards
  • ✓Compare-at-price bundle detection
  • ✓Automatic restock & new-arrival triggers
Ecommerce Sync

WooCommerce / WordPress

Syncs your catalogue, inventory state, and unpromoted products via WooCommerce Store & REST feeds to keep every post and ad accurate.

  • ✓Full SKU & category discovery
  • ✓Price & availability verification
  • ✓Unpromoted bestseller alerts
Schema & Sitemap Reader

Squarespace, Wix & BigCommerce

Built for independent studios, craft brands, hospitality, and local retailers. Reads structured product schemas, sitemaps, and collection pages out of the box.

  • ✓Structured product & price extraction
  • ✓Collection & seasonal menu sync
  • ✓Zero custom code required
Zero-Plugin URL Sync

Any Public Website / Service Business

Reads pages, services, menus, and pricing for clinics, studios, agencies, and B2B founders without an ecommerce cart.

  • ✓Service & booking offer extraction
  • ✓Brand voice & palette indexing
  • ✓Starts from a single URL

Layer 02 · Where Folkway Runs & Protects Your Ad Budget

Paid Advertising Channels

The same product-aware brain, pointed at paid acquisition with strict budget ceilings and automatic stockout pause protection across Meta, Google Shopping and TikTok.

Deep-dive on Paid Ads Autopilot →
Conversion & Retargeting Autopilot

Meta Paid Ads (Facebook & Instagram Ads)

Launches 4:5 and 1:1 product conversion ads, retargeting carousels, and Stock Guard (automatically pauses ads the moment a product or key size sells out).

  • ✓4:5 Feed/Story & 1:1 square conversion creatives
  • ✓Automatic out-of-stock pause guardrails
  • ✓Strict daily or monthly spend ceiling you control
High-Intent Search & Shopping Sync

Google Ads & Google Shopping (Search, PMax & Merchant Center)

High-intent Google Search & Shopping feed sync. Catches disapproved or out-of-stock Merchant Center SKUs before Performance Max wastes budget, and writes Search ad copy grounded in real prices and inventory.

  • ✓Google Merchant Center feed health & stockout guard
  • ✓Grounded Search & Performance Max headlines
  • ✓Prevents paid clicks on out-of-stock variants
Vertical Product Acquisition

TikTok Ads & Spark Ads

Turns multi-photo product carousels and 9:16 vertical hooks into low-cap TikTok product ads grounded in your real store catalogue.

  • ✓9:16 vertical product carousels & hook overlays
  • ✓Spark Ad & conversion creative formatting
  • ✓Synced to live product availability

Layer 03 · Where Folkway Publishes Continuously

Organic Social, Local Search & Lifecycle Email

Every post, pin, short script and restock email is tailored to the format each channel rewards.

Instagram

4:5 Feed PostersMulti-Slide CarouselsReels & Stories

Designed product posters, educational carousels and daily stories that look art-directed in your brand palette, never generated.

Facebook Pages & Stories

Page PostsRestock AnnouncementsProduct Offers

Store updates, restock alerts and local community offers formatted for Facebook feeds and Stories.

LinkedIn (Company & Founder Voice)

Company PageFounder ProfileIndustry Essays

Craft, origin and behind-the-business stories written in first-person or company voice, never stiff corporate press releases.

Google Business Profile

Local UpdatesSeasonal OffersStore Photos

Keeps your local search & Maps listing active for shops, cafés, clinics and service businesses.

Pinterest

Product PinsCollection Boards

Evergreen visual product pins linked directly to your product pages for long-tail buyer discovery.

TikTok & YouTube Shorts

9:16 Photo CarouselsShortsHook Scripts

Platform-native vertical slide decks and short-form scripts with hooks that hold attention from the first second.

Email & Restock Drops (Klaviyo & Shopify Email)

Restock AlertsNew Arrival DropsSubscriber Stories

When Folkway spots a restocked bestseller or launches a campaign, it drafts the matching Klaviyo or Shopify Email alongside your social posts and ads.

X (Twitter), Threads & Bluesky

Founder ThreadsConversational Updates

Sharp, unhurried observations and product launch notes tailored for text-first networks.

Connect your business once. Let Folkway handle the rest.

Join the Folkway Beta or lock in a Founding Membership at $79/month (normally $149/month).