How It Works
How Folkway actually works.
Give Folkway your website. It learns your store, identifies your best product opportunities, creates your social posts and ads, and puts them on your calendar. Here is the whole system, step by step.
Interactive Product Studio
See what having marketing handled could look like.
Explore how Folkway brings your products, campaigns and marketing activity together.
Approve a week of posts in minutes, or let Autopilot run.
Mornings slow down when the vessel holds its heat. Our hand-thrown Stoneware Pour-Over Carafe is back on the shelf after three weeks in the kiln ($68).
✓ 34 units in stock · $68.00 verified
Synced Catalogue
48 Products
88% marketing readiness
Scheduled Queue
4 Posts Ready
Instagram, Facebook & Meta Ads
Opportunities
4 Surfaced
1 restock · 1 ad candidate
What Folkway Noticed Across Your Store
Stoneware Pour-Over Carafe restocked (+34 units)
38 days since last mention. Restock post drafted for Tuesday 09:30.
Cold-Pressed Barrier Oil ($54) ready for Meta Ad
28 units in stock. 4:5 Sponsored Ad creative prepared.
Country Sourdough sold out at 11:30
Afternoon ad automatically paused until tomorrow’s 07:00 bake.
Getting Started
It starts with your website.
Paste your link. Folkway reads your storefront, your catalogue and your brand voice, then prepares your first week of posts and campaign ideas.
Add your website or store URL
One link is all it takes to begin. Connect Shopify or WooCommerce for live product and stock sync.
Folkway studies your brand & products
Extracts your visual palette, typography, tone of voice and verified product specifications.
Your first posts & ads arrive ready
Review finished visual posts on your calendar, approve in one tap, or let Autopilot handle the week.
Folkway learns your brand and catalogue first.
From your website and store feed, Folkway picks up your colours, typography, tone of voice and the products you actually sell. Every post and ad sounds like your business, never like a generic AI template.
- ✓Colours, fonts and visual register extracted from your site
- ✓Product catalogue, prices and stock availability indexed
- ✓Brand guardrails remembered across every channel
Spots what needs promotion before writing a word.
Instead of guessing what to post, Folkway checks your catalogue for restocked bestsellers, high-margin products that have gone quiet, and seasonal moments worth highlighting.
- ✓Identifies unpromoted products with healthy stock
- ✓Detects restocks and new arrivals automatically
- ✓Holds promotion on sold-out items so you never disappoint buyers
Approve a week of posts in minutes, or let Autopilot run.
Folkway keeps a deck of ready-made posts and campaigns waiting for you, each with a channel, day and time already chosen. Approve the ones you like, pass to swap, or switch on Autopilot once you trust the rhythm.
- ✓Finished caption + designed visual ready to review
- ✓One-tap approve or swap
- ✓Learns your preferences with every decision
Every post arrives designed, not just written.
No more jumping between ChatGPT, Canva and your store admin. Folkway pairs your product photography and brand typography into finished posters, carousels and feed visuals.
- ✓Uses your real product photos or studio-matched scenes
- ✓Clean editorial typography in your brand colours
- ✓Formatted for each platform’s aspect ratio
The same brand brain, pointed at Facebook & Instagram Ads.
Set your total budget limit. Folkway writes the primary text and headline, designs 4:5 and 1:1 ad creatives from your real products, and pauses ads automatically if an item sells out.
- ✓Connects to the Meta ad account your business owns
- ✓Strict budget ceiling you control at all times
- ✓Refreshes fatigued creative and pauses out-of-stock SKUs
Ready to hand off the marketing work?
Join the Folkway Beta or lock in a Founding Membership at $79/month.